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Alex Coward

Professional Biography

As a CTT Trainer, Alex focuses on the accreditation of in-tact HR teams and as a CTT Consultant, she has a focus on organisation-wide cultural assessment and change and leadership 360 assessment and coaching. She was also a small group presenter at the BVC Conference in South Africa.

Alex has 5 years experience as the principal director of HR consultancy company – The People Factor and 20+ years strategic HR and leadership development experience across a range of industries, including FMCG, Financial Services, Insurance, Technology, and Travel. She also has experience with clinical counseling.

She earned her post-graduate diploma in Leadership and Workplace Development and also has a Bachelor of Social Science in Counselling and a diploma of Business Management. She has also earned a certificate IV in Workplace Training and Assessment, Neuro-linguistic programming accredited practitioner, a Facilitating Through Values accredited facilitator with Corpevolution, and a Hogan psychometric tools administrator.

Alex’s top 3 values are well-being (physical, mental, spiritual), freedom (physical and financial), and growth (personal, professional, and of others).



Eastern Australia

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