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Serena Naidu

Professional Biography

Serena, an Industrial Psychologist with over 17 years’ experience in the public and private sector, founded HomeGround Advantage Consulting with the aim of making a difference in the lives of Southern African employees and organisations. Prior to starting her own practice, Serena has had extensive experience across the Financial Services Sector and has since worked across various sectors as part of her consulting portfolio.

As a specialist in Organisational Development, Serena has had the opportunity to design and implement people and team effectiveness programmes in various organisations. These programmes have included assessing the organisation’s culture and climates, implementing organisational change plans, employee engagement tactics and psychometric assessments using a variety of tools.

As one of a handful of Barrett Values Centre® accredited trainers in South Africa, she is equipped to both assess and consult on the culture of an organisation as well as train on the Cultural Transformation Tools®.

Serena’s experience as an executive and leadership coach, together with her diagnostic tools, works with both individuals and teams to support them to reach their full potential.

Serena holds a Masters degree in Social Science and is a registered Industrial Psychologist. This foundation combined with her in-depth experience across the various organisations and industries contributes to her proficiency to offer specialist advice on:

  • Organisational culture and climate diagnostics
  • Organisational Development consulting, including all types of change management
  • Employee engagement and Employee Value Propositions
  • Psychometric assessments
  • Leadership development
  • Strategy facilitation

Serena is based in Johannesburg.






South Africa

Focus of your work:

Organizational Culture Development/Measurement



South Africa


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