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Victor Rodriguez Ardura

Professional Biography

Víctor is a consultant, trainer, coach and loves working with people and within change projects. Apart from being a consultant in his own firm, Spirit- Happiness First, he is also a professor at ESADE and EADA business schools and Barcelona University, among others.

He has a lot of experience as a trainer, consultant, and coach, both in strategy and cultural transformation projects, using methodologies such as CTT but also AI (Appreciative Inquiry certified), TA, PNL, design thinking, AoH, Canvass and others. He is also a great lover of Appreciative Summits, where he flows with the big energy that people generate once they feel free and powerful to map and experiment their future. Victor also works in leadership and innovation projects.

Victor loves when people connect to the 7 levels and start noticing how values can bring meaning to their lives both currently and in their near future.

His top 3 values are adaptability, fairness, and enthusiasm and he believes we are on this planet to make a difference. His purpose (jointly with his friend and partner Bernardo) is that companies practice “Stakeholders happiness First” through the creation of an inclusive and connected to the common good culture.

Two of Victor’s key abilities is to make complex things simple and easy to understand and handle and to communicate in a very simple, easy and funny way. He has led and participated in several international strategic and cultural transformation projects to improve results (Spain, Portugal, Brazil, China, USA, Italy, Poland, Russia, Middle East, Turkey, to name a few) and facilitated the alignment of management teams.

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